On the one side, ecommerce makes it easier for businesses to reach a much wider audience at less expense than would be required if the traditional retail method was to be applied. With up-and-coming wearable technologies and refined mobile products, customers are shopping online in more ways than one and are using technology on a daily basis. Impact of e-commerce on traditional retail. E-Commerce is a type of business that involve agreement between the involved parties in case they want to continue with the succeeding phases of the business that are of high importance to them. What is the Right way for Traditional Retailer to Move to Digital? It also ensures that there is efficient returns when handling goods to prevent any damage that might occur during transportation; since, this will interfere with the cost of logistics of the organization. E-commerce standard user interface: An E-menu system. In the era of e-commerce, the customers no longer have to wait for the “next available customer” as they wait to be serviced, but to transact their businesses with immediately. The informal market trader was replaced by the newly emerged retail formats that were more operational compared to the trader. There has been great changes for the past two decades in the retail industry due to the progress of The Times and high developments at have all been evident in the economy. The outcome of this debate in the form of consumer purchases and spending … E-commerce in India. The aim of improving the quality of their services is one of the reasons why companies ventured into the e-business segment. Barsauskas, P., Sarapovas, T., & Cvilikas, A. E-Commerce is comprised of tactic that has enabled it to break through the conventional rules and employed the use of information technology for it to thrive in the fast growing economy. E-commerce in Hong Kong: An empirical perspective and analysis. E-Commerce is defined as trading in products or services that incorporates the use of computer networks that include the internet to carry out its activities of the organization (Christopher et al, 2010). The business productivity and the costa are highly affected by e-commerce at a very high rate due to the simple applications that it has. This stage was conducted by the barter trade that wax so common in the area and was changed due to availability many goods that needed to be used. Search, Read and Summarize…, You are the chief financial officer at SD International (SDI), Research Paper: Nike (Operating in an International business environment), http://search.proquest.com/docview/1364836326?accountid=45049, http://www.articlesbase.com/ecommerce-articles/impacts-of-ecommerce-on-business-1882952.html, FY026 Preparing for Success At University. Shin-Ping, T. (2008). It is always said that e-commerce is to replace traditional retail. Both E-commerce vs Traditional commerce are popular choices in the market; let us discuss some of the major Difference Between E-commerce and Traditional commerce: E-Commerce is completely an in digital and online mode where the communication is through electronic form completely whereas Traditional Commerce is completely offline and through in person or face to face. During that time, the hunter society was so efficient, settled, focused on domesticating animals and encouraged the developing of all the agricultural tools (Lakshmi, 2010). E-commerce is a good way that will be used to conduct business via the internet leading to reduced prices on reasonable ground. The main objective of the study is to determine the impact of e-commerce of the traditional retail. These changes have caused a change in the way we think about jobs, careers and salaries. Standard email questions can easily be answered by intelligent agents within a few seconds. When agreement on purchasing goods is completed successful, order on the purchased goods I made and delivered to the customer on the right time to avoid any inconveniences. Supplier will automatically incur high cost in traditional commerce due to the fact they can’t submit their bids electronically a factor that help them incur low cost of supplying goods. Willis, J. L. (2004). Less cycle time: The delivery of goods and services through the digital system can actually be reduced to only a few seconds. The main objective of the study is to determine the impact of e-commerce of the traditional retail. The digitalized marketing allows gathering of customers’ personalized data. In this fast-paced world we now live in where there is a rapid increase in innovation, E-commerce have created a big impact on the retailing industry all over the world. This study shows that there is a direct correlation between improved customers service and e-commerce in the retail sector. Trade began in this time and this was named as the production and distribution of agricultural produce of readily made food. Since this study was exploratory in nature, a survey methodology was deemed appropriate in answering the research questions. Inexpensive mass commodities were brought into existence by the industrialization era (Saini, 2014). The direct contact with the customers provides a good forum of solving any problems that at have occurred within production and delivery, price related issues, quality matters and any additional features that should be added to the product leading to better customer service in E-Commerce. A descriptive case study starts with a descriptive model where the subjects are then perceived and investigators use the results compared with the original model (Barkley et al., 2005). However, Brousseau (2001) argues that the greatest difference lies in the way information from both businesses is exchanged and processed. Savings: Basically, the price it takes to deliver information to customers via the internet results in quality savings to senders as compared to a similar cost through traditional means. All sums of high cost shipping need to be highly considered as they are the key determining factor to many people who are interested in starting business in the traditional Commerce (Turban, 2006). The business firms have the swapping technique of their goods through the use of barter trade exchange technique. This has made the potential for the retailing industry to increase their revenue and customer base dramatically. Case study, research receives consideration as one of the best ways of generating new theoretical understandings that are not expected by other research methods (Yin, 2009). Los Angeles: Sage, Perreault, W., Cannon, J., & McCarthy, J. The Energy and Climate Change Implications of Different Music Delivery Methods. The physical store font does not have to be open as customers do business electronically. E-commerce and socio-economic development: Conceptualizing the link. That definition pretty much describes the current state of many traditional retailers. High sales have been experienced form the online shopping due to the advanced technology that is now used in the retail industry (Brousseau, 2001; Challagalla, Brian, Jaworski, 2014). With an aim to stay competitive and … Information Systems Research, 12(2), 135-154. Case study is important since business research is progressively exploring to combine qualitative and quantitative research for a more all-inclusive approach to any organization (Dul &Tony, 2008). In E-Commerce, there is high empowerment while in the traditional commerce empowerment of activities and the business as a whole is too low. Since this study was exploratory in nature, a survey methodology was deemed appropriate in answering the research questions. You may unsubscribe from these communications at any time. E-commerce reduces the cost of logistics by ensuring that fast order processing of goods is enhanced to satisfy the wants of their customers on timely basis. How we keep our finances has also been hugely affected by technology. Economic Review – Federal Reserve Bank of Kansas City, 89(2), 53-71. The advanced shopping has forced traditional retailing methods to transform through making improvement’s that can suit the current technological world. Products are easily promoted via the websites with full information being availed through the internet for customer’s to view and decide and what products suit them the more. Results indicate that that e-commerce has greatly transformed the traditional retail by brining several benefits that has seen retailers improving on their efficiency, reducing costs, increasing the quality of their customer service, among other benefits. There is no permission of sharing of information with competitors; since, they will use their tactics of business to pin them down and be competitive than them (Usama et al, 2010). From the customer satisfaction and availability of services, online shopping is creating a major impact upon the retail stores. The new technologies in the market demand virtually new approaches in terms of organization (Willis, 2004; Zhang, Li, & Lin, 2005). This is possible since the use of e-commerce employs the use of World Wide Web, which enables millions of people from all corners of the world to have a glance at the products under sales. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. However in traditional commerce, transactions are very slow; since, one has to go to the premises physically and this will take much time to do purchasing of the required goods. Gotzamani, K. D., & Tzavlopoulos, Y. E. (2009). A part of these … The previous literature in addition to case study will be used in examining the impact of e-commerce on traditional retail. International Journal of Quality and Service Sciences, 1(3), 271-279. Govt’s intentions seem good to ensure a level playing field for the brick-and-mortar retail shops, but the impact that this may have on foreign entities is concerning. According to Chaudhary (2010), the rapid progress in electronic commerce is progressively putting companies under pressure to switch quickly to the new technologies, offering them an opportunity to perform experiments with new services, products and processes. However, Christopher et al (2010) argues that the use of electronic payment system has proved to be more complicated since it entails legal procedures and international standards. Assessment 1- Part A- Case Study-1- Managing Growth…, ACCT3102 Individual Case Study Assignment…, Assignment #2 Midterm 1. The result of the approach will help the researcher to acquire sharp intellectual capacity of why the instance happened as it did, and what might become vital to investigate at more extensively in the future research (Gering, 2007). Zhu, L., & Thatcher, S. M. B. Yin, R. K, 2009, ‘Case study research: Design and methods’ (Vol. The online shopping regulations are said to fluctuate depending on the country where the business originated. So much more savings are realized when the goods are delivered digitally as compared to when they are delivered through physical means (Turban, 2006). Nevertheless, e-commerce made it possible for retailers to gain potential customers, improve communications, tracks finances, increasing research and improve their brand easier than before, as well as increase sales in a cost-effective way. Many innovations have done by Amazon and they are all aimed at ensuring that experience is achieved to the highest degree that will be of great use to the company. Views abound on the impact of the Internet and e-commerce on traditional forms of retailing. The use of e-commerce has enabled companies to improve on their customer’s knowledge of their product and service offering, integrate most of their internal and external operations and increase their product visibility. The cost of packaging has been reduced due to the carton and software strategies that are now being used to reduce boxes that have been used to make packaging more effective. A good example is that a company such as Motorola collects the requirements of all customers and sends the specifications to the manufacturers who design goods specifically meeting the requirements of the customer. Every traditional retailer now has web and mobile offerings, while many e-commerce companies, like Amazon, Warby Parker, and Bonobos, are opening brick-and-mortar shops. This electronic system represents so far the biggest revolution in currency since the replacement of gold with cowry shells in traditional retails (Chaudhary, 2010).The diversity of electronic financing system is perfectly suited for the internet and is greatly supported by many governments. It should be admitted that the rapid development of e-commerce is notable, and public opinions and media are partial to e-commerce. Management Review: An International Journal, 9(2), 67-97. Journal of Electronic Commerce Research, 11(1), 53-72. This is the reason as to why the traditional retail makes profit through selling products and services to buyers from what is termed as mark-up of the actual cost of the product (Sobihah et al, 2014). The case study was selected as it provided the best avenue for the exploration of the research questions. For the retailing industry, E-commerce has increasingly become a necessary component of business strategy and a strong catalyst for economic development. All a business needs is to build a robust business platform that can adequately support the various operations taking place at the same time. Review of Knowledge Management, 2(2), 37-45. As technology is rapidly evolving, there is greater need for retailers to find out new ways to connect with their customers. Journal of Enterprise Information Management, 23(6), 775-812. San-Francisco: Jossey-Bass. The regulatory environment has led to the impact of prices evident through the use of e-commerce in many of the organizations. With this said, E-commerce revolutionized the way retailing industry works through its consistent growth and has become a standard way of retailing to consumers. Without any doubt, it will also have an impact on how companies sell and market their products; including how people make their purchases, even in many years to come (Lakshimi, 2010), Impact of E-commerce on traditional marketing. One of the biggest disadvantages to the use of case study procedure involves an external verses internal validity. First, there is the explanatory case study that is majorly used in conducting casual investigations (Myers, 2009). The use of e-commerce also enables the retailers to improve of their customer relationship services. These write ups were central in the generation of insights of each case since they are important in managing the analysis process, particularly for large volumes of data. The company has a good scale that is used in the company making working to be more efficient and easy to be transacted. It has revolutionized the way companies, regardless of size, do business. There is advance information sharing with the customers of the company leading to easy and quick purchasing of the required goods by the consumers. Sage. Essentials  of Marketing. The individuals in traditional retails are solely involved in all stages of business transactions and their transactions are processed manually (Eid, 2011). The benefit of e-commerce comes with the manner in which the retailers can easily handle their operations with much ease. Journal of Electronic Commerce in Organizations, 3(3), 1-17. High cost is reduced when dealing with-Commerce in the transaction of different goods to the required destinations and this leads to higher profits that the firm will definitely incur at the end. One of the most tangible positives of e-commerce is the lowered cost. Dul, J, & Tony, H, 2008, ‘Case Study Methodology in Business Research.’ Amsterdam: Butterworth-Heinemann/Elsevier. Therefore, consumers can now drive by the means of a vehicle to the retail shops and pick their goods according to the demand in the market. In the case where companies will establish the use of e-commerce platform created form the traditional mode, then the traditional retail will be much better. Eid, M. I. The economic impact that is portrayed by the E-commerce is the high opportunity that is availed as new entrants of the business model that is used as a key boundary of separating one boundary form the other. In traditional retail, the products begins form the manufactures form the shipping point to the wholesale house a process that is done by heavy-duty tracks due to the bulkiness of the product. With time money become the liquidity that was fueling trade and subsequent shopping experience and a medium of exchange and evolved as the oxygen of all the retail experience. Determinants of E-Commerce Customer Satisfaction, Trust, And Loyalty In Saudi Arabia. Impact of E-commerce on business in general, It goes without saying that the internet has really changed many aspects of our lives, including the manner in which we now communicate to people. Store sales at the same time, set up online sales. We're committed to your privacy. Entertainment and hospitality were incorporated in the shopping format to ensure that things are done in the rightful way. For an e-commerce website, the costs of storing and referencing a product represent a small fraction of the cost as compared to the cost of storing and referencing a product for "physical" stores. Based on the exact needs of every customer, it is possible to design products for all customers with the mass customization technology. All the operations of the business hours are conducted within a certain period of time that requires location renting as well due to the fact that they are rules of traditional Commerce. This led to the existence of specialty shops, department stores and urban galleria that was very encouraging in making the industry fair on well. 47-59. E-Commerce facilitates fundamentally the movement of goods from suppliers to customers. Internet Research, 18(5), 562-594. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. It does not aim at testing the hypothesis, but rather the development of contrasts, measures, and testable hypothetical propositions by closely investigating the interaction of a number of factors. Integrated manufacturing techniques, and all the electronically linking of the high demand of goods will enable the E-Commerce companies to reduce their inventories that are linked with the demand of goods and services needed by the various customers. This have created pressure to retailers since their customers are increasing. Scenarios range from on the one hand, the almost total devastation of existing physical retailing to, on the other, limited if any impact upon “real” retailing. In E-Commerce sharing of information is too fast and entails just a few minutes whereby, in traditional method of doing business is overcome with the limitations of information sharing within the industry. The implication was that the retail industry was in decline as e-commerce took over. Halim, M. S. A., Musa, N. M., Embat, A. M. B. M. S., Amin, Wan Abd Aziz B. Wan Mohd, Muda, M. S., & Noor, N. M. M. (2012). E-commerce has really impacted on prices and reduced them because, people have access to compare prices of items and purchase the cheaper ones thus they have to be reduced. Control of the sorting, packaging and shipping process of the organization have to be well controlled for the sake of ensuring that customer satisfaction is increased. Managerial Law, 47(1), 167-196. Farquhar, J. Results indicate that that e-commerce has greatly transformed the traditional retail by brining several benefits that has seen retailers improving on their efficiency, reducing costs, increasing the quality of their customer service, among other benefits. They had to evolve form simple gathering and hunting techniques to more complicated gathering techniques. The microelectronics have really been advanced leading to the decline in prices of the memory chips and semi-conductors. Customized solutions are a key to success in ensuring that the cost of logistics is reduced in the organization. E-commerce has led to the creation of lots of new products in the market and also customization in innovative ways (Lakshimi, 2010). In E-Commerce type of business, everything that is done is digital and low overhead cost is incurred compared to the traditional commerce type of business where overhead cost is too high. Challagalla, G., Brian, M., & Jaworski, B. Turban, E., 2006. However, in traditional commerce the increase of variety of goods is not much certain because; the assurance of the expansion of the markets is not guaranteed for there is no assurance of the increase of goods availability for a long period of time or even expansion of the market that takes place when many goods are availed in the given industry. Traditional commerce does not have the electrical machine to control the manufacturing techniques that are employed for use in the company and this slows down its functionality in terms of reducing the inventories made in the company. On the side of producing tablets, Amazon competes with Apple Inc. that produces the same product at a high quality. They will be stagnant to their own area while losing against the innovative ideas other retailers have dependent upon. Oxford University Press. (2011). These changes in most cases imply a change in the companies’ missions and the manner in which they operate. The internet is highly growing due to the advanced technology that is fast up-coming. When using the E-Commerce customers find it easier to search for niche products for they are guaranteed answer of what they need to find through the search that is provided by the website. According to Shin-Ping (2008), E-commerce requires specialized systems of both finance and accounting. When one intents to open a traditional stores he will be require to have thousands of dollars to cater for all the expenditures of opening and operating stores on a daily basis for it to look attractive in the eyes of the customers (Christopher et al, 2010). Maes, K, Van, G. W, & De Haes, S 2014, ‘Identifying Multiple Dimensions of a Business Case: A Systematic Literature Review’, Electronic Journal Of Information Systems Evaluation, 17, 1, pp. E-Commerce has customized products that are majorly based on the demand of the customers on various products that have to be differentiated for them accordingly. McGraw-Hill. Traditional commerce does not use information technology and this slows its ability to create new markets or even reach potential customers in an easy and a cheap way that is not costly. Retailers have had to adapt to new technological demands from users to allow them to participate in the e-business world. There are three major questions that the case study research can answer, and they include: when there is a “how and why” questions are to be answered, when the investigator has a limited control of events, and when the research focus is situated within a real-life perspective. E-commerce has provided base of recognizing impediments that aid in capturing the cost savings of the internet and more so the inertial issues that are related to the organizational issues. Amazon is one of the largest E-Commerce companies that have a market capitalization of $87B that takes place for a period of about twelve months. The scope of e-commerce is so wide such that one is likely to encounter a collection of franchise opportunities while browsing. For more information, check out our privacy policy. Customer profiles can be used as a source of information for the improvement of products or in design of new ones. With e-commerce, it’s all on customer’s decision to click on your product and further desire to make a purchase. In order to understand the company’s large strategic moves, one has to understand its opposing strategic outlooks that are of high benefit to the company. The business transactions of electronic commerce are processed in an automated system (Gotzamani & Tzavlopoulos, 2009). Some negatives of online retail include: Website costs - planning, designing, creating, hosting, securing and maintaining a professional e-commerce website isn't cheap, especially if you expect large and growing sales volumes. Channel of new sales: E-commerce is famous for its proper distribution channel for products that already exist in the market. E-commerce has as well brought the compatibility importance that is connected with the legacy system that has to be employed by any organization that is out to prosper with reduced non-technological transactions costs. E-commerce has a major impact on the retail industry in a variety of ways. E-Commerce is advanced on global matters where it can access its customers from all the part of the world within a short period of time. For many retailers, the growth of ecommerce has expanded their brands’ reach and positively impacted their bottom lines. Services to customers: Since most of the information related to the business in E-commerce is readily available online, service to the customers has greatly improved. New Delhi: Pearson Education. Industrial Management + Data Systems, 108(8), 1009-1028. There have been great changes in the past two decades in the retail industry due to increased internet connectivity, increased number of users with personal computers and increased penetration of smartphones. A case study research is an in-depth investigation that consists of an oral, archival, and secondary source-based antiquity of a past or present phenomenon. Baltic Journal of Management, 3(1), 71-91. Ecommerce web design is a marketing and advertising tool with the ability to promote products and services using the World Wide Web to have company information listed on search engines so people can see what you do on a global scale and so has benefited to retailers to promote their business globally. There is no intermediation in E-Commerce industries because; customers are linked direct to the company through the use of internet, while in traditional commerce, middlemen are the link between the company and its customers. The relationship between E-commerce adoption and organization performance. The use of internet doing business gives the firm high exposure of exploring new markets that lead to high profits to the firm having attracted customers from all over the whole world. The International Journal of Business & Management, 2(2), 1-5. The web swap and ubarter are example of sites that are best in performing the indicated functions in the firm. Once the product arrives in the wholesale, it is stored in the storehouse until, the retail store demands for it to imply that transportation to various retail stores has to occur in with products packed in bulks (Christopher et al, 2010). The organizations structures have been altered due to the use of e-commerce together with the prices they allocate to different items. The industrial revolution has undergone a lot of inventions, entrepreneurships in the two centuries and this had a profound effect in the social and retail landscape that led to its transformation of a lifetime. Moreover, human experts’ services can be expedited by the use of the help desk software (Chaudhary, 2010). National Information Ecology: A New Institutional Economics Perspective On Global E-Commerce Adoption. This can be done through the use of an airplane or through the use of heavy-duty tracks depending on the bulkiness of the product. Here is my opinion on the effect of e-commerce on the traditional businesses. In this digital age, the nature of work and employment has been greatly transformed (Subramani & Walden, 2001). The use of the internet and computational tools allows the integration of all business elements that improves the quality of the services offered. Workers in this digital age are expected to be so flexible. (2014). See common e-commerce pitfalls. The local rues that are in existences are the ones that are mostly used by the traditional retail stores while E-Commerce use the international rules. Essentials of Marketing. This kind of transformation in the business market has been fuelled by increased competition in the global market. 1. Amazon is very competitive in the market through the use of Information technology that is liked by many. Kumar, S., & Petersen, P. (2006). Bingley: Emerald. This slows the ability of customers to be more informed on the product that they are purchasing. Kaur, J., & Jhamb, H. V. (2012). The impact of E-commerce technology resources and management skills on organization capabilities in Malaysia. Thought the E-Commerce, the whole world has been created to be global village where anyone is capable of buying anything at any given to form all the corners of the world. An intrinsic case study is one in which the investigator has a personal interest in the case in question. 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